Regardless of the industry, Google’s SEO is more than ever a major growth driver. The optimization technique for search engines can attract on average 50% of the total traffic of a website. Investing and allocating resources to web referencing brings visibility and by extension a reputation that is excellent for a good return on investment. By improving the positions of your pages on the search engines, it is directly the traffic of your competitors that you will “divert” naturally without spending crazy sums in Adwords. In 2018, the search engines have evolved their algorithms and they will continue in 2019. Discover the SEO trends to succeed its Google referencing during the year with1st position, SEO agency.
Understand the research intention
Research intent has been the focus of concern in recent months. Text, image, video, audio … if your content does not meet its target, it is worthless. Misguided, the traffic will diminish as snow in the sun and incoming prospects will be a distant memory for your sales team. The goal of SEO? Understand the expectations of a user through a query, position on it and give him a clear answer.
Easy to say, it’s true! It is therefore important to think about integrating the concept of Search eXperience Optimization (SXO) into your SEO strategy. By targeting the right audience, you’ll be one step ahead of the competition. Google’s SEO is closely linked to the notion of profitability and growth by integrating ROI as an important factor. Promote pleasant and relevant navigation to attract the favors of Google and especially Internet users.
Create branded content optimized for SEO
Like every year, Google updates seem to continue in the dynamic of highlighting the qualitative content. Emphasis is placed on the contextualization and relevance of the content. The search engine and its competitors continue to be attentive to content that deals with topics in depth. More than ever, it is necessary to treat the subjects as a whole with an optimized internal and external mesh.
Eric Enge, an SEO specialist at Perficient Digital, has conducted a study with his teams about his clients. It reveals that the best position gains in 2018 are the sites with the most qualitative content and the richest in each area of activity. With stronger competition each year, content remains the cornerstone of an SEO strategy. Getting quality backlinks via link baiting is essential in order to get the best positions. Branded content is an extremely powerful lever to attract prospects, convert customers, get traffic, improve brand image, gain notoriety … Be engaging!
Consider the importance of new search engines
BREAKING NEWS, Google will not be dethroned during the year 2019 (yes, yes, I’m sure). The US giant and its 92% market share will not yet be caught up by other alternative search engines. However, they seem ready to do anything to enjoy the disenchantment of some users who value their privacy and the security of their personal data. We will continue to talk about “Google referencing” because it is the US search engine that dominates the market, but competitors do not give up against this hegemony.
Are Amazon and YouTube Search Engines to Consider? The listing on Amazon and YouTube SEO growing in importance in recent months. Both platforms generate so much research that positioning itself brings maximum visibility and potential maximum profit!
Set up structured data
The data is Big, the Data is Smart, the data is marketing … but it is also structured. The structured data is essential information for search engines. They aim to standardize information present on the websites via the code. You can decrypt your content to make it easier to understand … and Google likes it! The structuring of the content via this universal code makes it possible to send signals to the search engines without distorting the quality of the content for human internet users. This markup scheme uses the standard schema.org format.
Learn to understand and use structured data to make it easier for search engine robots to read information.
Optimize your e-reputation and EAT
In his guide to Google’s quality guidelines, the search engine provides keys to understand the importance of 3 criteria to assess the quality of the page (PQ -Page Quality). What is behind this acronym?
- The expertise of the author
- Authority (Authoritativeness) of author and website
- Reliability (Trustworthiness) of the author and the website
It is also your e-reputation that is at stake. Google will use all signals that may be relevant to evaluate the expertise, authority, and reliability of a web page. By encouraging comments, opinions and getting backlinks or mentions, you optimize your EAT and therefore your SEO. This notion is even more important in sensitive business sectors such as finance, health, legislation, insurance …
Get more Position 0 (Featured Snippets)
You certainly did not miss the omnipresence of the Featured Snippets or the results in Position 0 during this year. Even SEO tools like SEMRush offer tracking of positions with a special mention for a position 0 obtained. With the rush around connected speakers and voice assistants, it would not be impossible to see its positions continue to multiply in the future, the 0 positions and voice search are linked. This search engine schema involves a more “conversational” search experience. It is important to remember that a position 0 explodes the click rate on the first results (Top 5) to the detriment of the other results.
If you do not yet have the writing techniques to get a 0 position, the year 2019 seems like a year to put it very seriously!
Prepare for voice search
Voice typing is gaining momentum over text entry on search engines. These types of queries are usually concluded by a move to purchase or a physical store visit. Voice search has a direct and important impact on your business activity. If you are looking for target traffic to convert, it’s time to optimize your website!
The research sector still has something new … for the better and for the worse. The only certainty is that natural referencing will continue to play an important role in the visibility of companies and in their turnover. It is therefore essential to entrust your SEO project to an experienced SEO agency. In 2019, 1st position celebrates its 20th anniversary! 20 years of experience and requirement!